A very spirited discussion of the pros and cons of the NBCO player’s (lack of) full screen mode is taking place over on the Silverlight forums:
http://silverlight.net/forums/p/22318/80644.aspx
Microsoft’s Tom Taylor has provided some context and explanation for the controversial design decision.
About Alex Zambelli
Alex works at Dolby and is based in Seattle, WA. Prior to his current job he was a Product Manager at WBD, Hulu and iStreamPlanet (Turner), and Technical Evangelist for media technologies at Microsoft. He has been professionally involved with development of digital video and streaming technologies since 2002.