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	<title>Comments for Alex Zambelli&#039;s Silverlight Media Blog</title>
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	<link>http://alexzambelli.com/blog</link>
	<description>Silverlight, streaming media, Windows Media, VC-1, H.264, Smooth Streaming</description>
	<lastBuildDate>Fri, 05 Mar 2010 00:13:43 -0800</lastBuildDate>
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		<title>Comment on NBC Sunday Night Football &#8211; Powered by Silverlight and Smooth Streaming by Alex Zambelli&#39;s Silverlight Media Blog &#187; Blog Archive &#187; Sunday Night Football Case Study</title>
		<link>http://alexzambelli.com/blog/2009/09/10/nbc-sunday-night-football-powered-by-silverlight-and-smooth-streaming/comment-page-1/#comment-10397</link>
		<dc:creator>Alex Zambelli&#39;s Silverlight Media Blog &#187; Blog Archive &#187; Sunday Night Football Case Study</dc:creator>
		<pubDate>Fri, 05 Mar 2010 00:13:43 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=109#comment-10397</guid>
		<description>[...] Remember NBC Sunday Night Football? [...]</description>
		<content:encoded><![CDATA[<p>[...] Remember NBC Sunday Night Football? [...]</p>
]]></content:encoded>
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		<title>Comment on Streaming the Olympics: How We Got Here by Les sites de live streaming pour Vancouver 2010 &#124; Digital adventures</title>
		<link>http://alexzambelli.com/blog/2010/02/16/streaming-the-olympics-how-we-got-here/comment-page-1/#comment-10079</link>
		<dc:creator>Les sites de live streaming pour Vancouver 2010 &#124; Digital adventures</dc:creator>
		<pubDate>Fri, 19 Feb 2010 12:54:50 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=128#comment-10079</guid>
		<description>[...] Streaming the Olympics: How We Got Here [...]</description>
		<content:encoded><![CDATA[<p>[...] Streaming the Olympics: How We Got Here [...]</p>
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		<title>Comment on Smooth Streaming Architecture by Sushil</title>
		<link>http://alexzambelli.com/blog/2009/02/10/smooth-streaming-architecture/comment-page-1/#comment-10073</link>
		<dc:creator>Sushil</dc:creator>
		<pubDate>Fri, 19 Feb 2010 09:18:04 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=36#comment-10073</guid>
		<description>Yes I meant about on-demand content.
My only point was, as player is pulling video &amp; audio chunks based on bandwidth, cpu &amp; seek-poistion etc, it could have helped me to serve metadata based on clients&#039; capabilities. And the way to do it was to generate the text stream dynamically.
Thanks anyways.</description>
		<content:encoded><![CDATA[<p>Yes I meant about on-demand content.<br />
My only point was, as player is pulling video &amp; audio chunks based on bandwidth, cpu &amp; seek-poistion etc, it could have helped me to serve metadata based on clients&#8217; capabilities. And the way to do it was to generate the text stream dynamically.<br />
Thanks anyways.</p>
]]></content:encoded>
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		<title>Comment on Streaming the Olympics: How We Got Here by Bob Cowherd</title>
		<link>http://alexzambelli.com/blog/2010/02/16/streaming-the-olympics-how-we-got-here/comment-page-1/#comment-10056</link>
		<dc:creator>Bob Cowherd</dc:creator>
		<pubDate>Thu, 18 Feb 2010 16:19:38 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=128#comment-10056</guid>
		<description>Excellent summary, Alex - it&#039;s been great to work with you once again!</description>
		<content:encoded><![CDATA[<p>Excellent summary, Alex &#8211; it&#8217;s been great to work with you once again!</p>
]]></content:encoded>
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		<title>Comment on Streaming the Olympics: How We Got Here by joongs14's me2DAY</title>
		<link>http://alexzambelli.com/blog/2010/02/16/streaming-the-olympics-how-we-got-here/comment-page-1/#comment-10025</link>
		<dc:creator>joongs14's me2DAY</dc:creator>
		<pubDate>Wed, 17 Feb 2010 05:27:07 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=128#comment-10025</guid>
		<description>&lt;strong&gt;??? ??...&lt;/strong&gt;

??? ?? ????? ???? ?? Smooth Streaming ?? ???...</description>
		<content:encoded><![CDATA[<p><strong>??? ??&#8230;</strong></p>
<p>??? ?? ????? ???? ?? Smooth Streaming ?? ???&#8230;</p>
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		<title>Comment on Smooth Streaming Architecture by Alex Zambelli</title>
		<link>http://alexzambelli.com/blog/2009/02/10/smooth-streaming-architecture/comment-page-1/#comment-10013</link>
		<dc:creator>Alex Zambelli</dc:creator>
		<pubDate>Tue, 16 Feb 2010 17:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=36#comment-10013</guid>
		<description>Are you still talking about on-demand video, or live video too?

If you don&#039;t know what ads/comments you will need to insert ahead of time, then insert markers which correspond to some lookup scheme (e.g. DoubleClick calls).</description>
		<content:encoded><![CDATA[<p>Are you still talking about on-demand video, or live video too?</p>
<p>If you don&#8217;t know what ads/comments you will need to insert ahead of time, then insert markers which correspond to some lookup scheme (e.g. DoubleClick calls).</p>
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		<title>Comment on NBC Olympics 24/7 by Alex Zambelli&#39;s Silverlight Media Blog &#187; Blog Archive &#187; Streaming the Olympics: How We Got Here</title>
		<link>http://alexzambelli.com/blog/2008/08/09/nbc-olympics-247/comment-page-1/#comment-10012</link>
		<dc:creator>Alex Zambelli&#39;s Silverlight Media Blog &#187; Blog Archive &#187; Streaming the Olympics: How We Got Here</dc:creator>
		<pubDate>Tue, 16 Feb 2010 16:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://citizeninsomniac.com/blog/2008/08/09/nbc-olympics-247/#comment-10012</guid>
		<description>[...] seem like it was just yesterday, it&#8217;s now been 18 months since we delivered for NBC the Beijing 2008 Summer Olympics using Windows Media Services, Windows Media Player and Silverlight. Whereas in Beijing we [...]</description>
		<content:encoded><![CDATA[<p>[...] seem like it was just yesterday, it&#8217;s now been 18 months since we delivered for NBC the Beijing 2008 Summer Olympics using Windows Media Services, Windows Media Player and Silverlight. Whereas in Beijing we [...]</p>
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		<title>Comment on Smooth Streaming Architecture by Sushil</title>
		<link>http://alexzambelli.com/blog/2009/02/10/smooth-streaming-architecture/comment-page-1/#comment-9984</link>
		<dc:creator>Sushil</dc:creator>
		<pubDate>Mon, 15 Feb 2010 12:53:19 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=36#comment-9984</guid>
		<description>Hi Alex,

Thanks for your answer.
I got the method you were explaining but in my scenario, if I don&#039;t know what announcements/ads to place in advance and also what position (e.g. I need to put markers for user comments in text stream which are stored in a db) what should I do?

I basically need a way in which everytime user starts a video I should be able to create text-stream dynamically. At the same time I dont want to generate the entire ismc file at runtime.

Please help.</description>
		<content:encoded><![CDATA[<p>Hi Alex,</p>
<p>Thanks for your answer.<br />
I got the method you were explaining but in my scenario, if I don&#8217;t know what announcements/ads to place in advance and also what position (e.g. I need to put markers for user comments in text stream which are stored in a db) what should I do?</p>
<p>I basically need a way in which everytime user starts a video I should be able to create text-stream dynamically. At the same time I dont want to generate the entire ismc file at runtime.</p>
<p>Please help.</p>
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		<title>Comment on Smooth Streaming Architecture by Alex Zambelli</title>
		<link>http://alexzambelli.com/blog/2009/02/10/smooth-streaming-architecture/comment-page-1/#comment-9965</link>
		<dc:creator>Alex Zambelli</dc:creator>
		<pubDate>Sun, 14 Feb 2010 14:40:45 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=36#comment-9965</guid>
		<description>Hi Sushil,

I recommend you look at http://www.codeplex.com/Wikipage?ProjectName=smf because the Silverlight Media Framework is already enabled for interpreting ad insert metadata.

If you&#039;d like to insert ad markers into pre-encoded content, you could do it by appending ad stream metadata to the client manifest (*.ismc), like this:

&lt;img src=&quot;http://alexzambelli.com/images/ad-insert.png&quot; alt=&quot;&quot; /&gt;

The string within the F tags is just a base64 encoded string formatted in a way that makes sense to your client.</description>
		<content:encoded><![CDATA[<p>Hi Sushil,</p>
<p>I recommend you look at <a href="http://www.codeplex.com/Wikipage?ProjectName=smf" rel="nofollow">http://www.codeplex.com/Wikipage?ProjectName=smf</a> because the Silverlight Media Framework is already enabled for interpreting ad insert metadata.</p>
<p>If you&#8217;d like to insert ad markers into pre-encoded content, you could do it by appending ad stream metadata to the client manifest (*.ismc), like this:</p>
<p><img src="http://alexzambelli.com/images/ad-insert.png" alt="" /></p>
<p>The string within the F tags is just a base64 encoded string formatted in a way that makes sense to your client.</p>
]]></content:encoded>
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	<item>
		<title>Comment on Smooth Streaming Architecture by Alex Zambelli</title>
		<link>http://alexzambelli.com/blog/2009/02/10/smooth-streaming-architecture/comment-page-1/#comment-9964</link>
		<dc:creator>Alex Zambelli</dc:creator>
		<pubDate>Sun, 14 Feb 2010 14:30:02 +0000</pubDate>
		<guid isPermaLink="false">http://alexzambelli.com/blog/?p=36#comment-9964</guid>
		<description>Hi Duncan,

Byte range requests weren&#039;t used because:
1) they&#039;re not universally cacheable
2) at the time of Silverlight 2 (when Smooth Streaming was being developed) not all browser stacks supported HTTP 1.1 yet</description>
		<content:encoded><![CDATA[<p>Hi Duncan,</p>
<p>Byte range requests weren&#8217;t used because:<br />
1) they&#8217;re not universally cacheable<br />
2) at the time of Silverlight 2 (when Smooth Streaming was being developed) not all browser stacks supported HTTP 1.1 yet</p>
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